Insights
Domains, search and buying a name
Plain answers, with the sources named. We'd rather tell you where a claim comes from than ask you to trust it.
Domain names and AI search: what ChatGPT can and can't change
AI assistants now cite web sources and name brands in their answers. What that does for a domain name, what the evidence shows, and what nobody can yet prove.
29 October 2026 · 5 min readBasicsHow much a domain name matters, and where it stops mattering
A plain look at what a domain name does for a business, what it can't do, and when paying for a better one is worth it.
29 October 2026 · 4 min readSEODoes domain age help you rank? Mostly no, but the history does
Google has said age alone isn't a ranking factor. What actually travels with an older domain is its links and history, and that cuts both ways.
29 October 2026 · 4 min readSEOBacklinks and domain history: what to check before you pay
A domain's links are the part of its past that can help or hurt you. Here's how we'd look at them before buying.
29 October 2026 · 4 min readSEODo exact-match domains still rank? Not on their own
Google reduced low-quality exact-match domains in 2012. A descriptive name is still useful, just not for the reason most sellers give.
29 October 2026 · 3 min readChoosing a name.ie, .co.uk or .com: choosing an extension
Pick the extension your customers live under. A short guide to .ie, .co.uk and .com for UK and Irish businesses.
29 October 2026 · 4 min readBuyingHow buying a premium domain works: escrow, transfer and the 60-day rule
From enquiry to the domain sitting in your registrar account: how escrow works, what an authorisation code is, and what ICANN's 60-day lock means.
29 October 2026 · 4 min read